Four steps, in order
1. Price it yourself first
A broker's valuation is also a pitch. Know your SDE, add-backs and a realistic multiple before anyone quotes you a number.
Valuation calculator →2. Understand what you'll pay
Success fees, Lehman tiers, retainers, minimums, and the clauses that keep costing you after the listing ends.
Fee guide →3. Run the red-flag check
Twelve signs a broker will list you high, sit on it, and push a price cut in month five. Check every candidate before signing exclusivity.
The 12 red flags →4. Get matched on the evidence
Location, industry, deal size and what matters to you — matched against how past sellers actually rated each broker.
Take the quiz →More for sellers
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What is a reasonable EBITDA multiple?
Ranges by industry and size, and why yours might be lower than you think.
Burned by a business broker?
What went wrong for other sellers — and how a review protects the next one.
Top 10 qualities of a good broker
The traits sellers rate highest, and how to test for them in the first meeting.
Already sold? Rate the experience
Three minutes, six parameters, moderated. Good or bad, your review is what makes broker quality visible to the next owner.
Write a review →